Loy & Co advised the shareholders of Negotiation Advisory Group on the sale of a majority stake to LIBERTA Partners.
The Transaction
LIBERTA Partners has acquired a majority stake in Negotiations Advisory Group (NAG). The remaining shares are held by NAG’s management team and employees.
The management team, including the four shareholders Katharina Weber, Yurda Burghardt, René Schumann, and Stefan Oswald, plans to further accelerate NAG’s impressive growth together with Liberta by expanding existing business areas and developing new consulting fields and regions.
The Companies
Negotiation Advisory Group
NAG was founded in 2018 by René Schumann and Stefan Oswald. Katharina Weber and Yurda Burghardt, who joined shortly after, complete the management team. As an innovation leader, NAG takes negotiation management to the next level. Its consulting approach is based on the latest scientific findings from game theory, behavioral economics, psychology, and data science, which are translated into practical applications. This enables companies to gain an advantage, especially in complex and groundbreaking negotiation situations. NAG has quickly grown into one of the leading negotiation consultancies in Europe, currently employing around 50 experts. Since its founding, NAG has negotiated more than 2,900 negotiation projects with an annual volume of most recently €25 billion. Numerous well-known medium-sized companies as well as international corporations from the automotive and chemical industries, mechanical engineering, and retail, among others, trust NAG to solve complex negotiation situations in purchasing and sales.
LIBERTA Partners
Liberta is a multi-family holding company based in Munich that invests in companies in the DACH region. Liberta works in partnership with the existing management and employees of its portfolio companies to jointly create sustainable added value and realize strategic and operational development potential.
Liberta’s portfolio currently includes 11 companies, including those from the automotive, medtech, IT, and healthcare sectors, which generate revenues of more than EUR 200 million with over 700 employees.
