Chemicals, paints & varnishes

The manufacture of paints and coatings relies on pigments, binders, solvents and additives. The availability, price volatility and sustainability of these raw materials shape the entire industry. Trends such as bio-based or recycled materials are becoming increasingly important in reducing dependence on fossil resources.

Raw materials reach producers via specialized distributors. This intermediate stage is crucial because it ensures security of supply, safeguards quality standards, and in many cases also offers consulting services. Global supply chains and logistics optimization are key success factors here.

Manufacturers develop and produce bespoke paints and coatings for a range of applications, from the automotive and industrial sectors to decorative coatings. Innovation, efficiency and regulatory compliance (e.g. REACH, VOC limits) are crucial to competitiveness and market success.

The products reach the market via wholesalers, specialist retailers and DIY stores. At this stage, effective product placement, expert advice and high-quality service are key to establishing a strong market presence. Digital sales channels are also becoming increasingly important.

End users – whether private customers, tradespeople or industrial clients – expect high-quality, easy-to-use and sustainable products. Trends such as low-emission formulations, customisable colours and functional finishes (e.g. antibacterial, stain-resistant) are having a lasting impact on demand.

In the DIY sector, ease of use is the key priority: paints and varnishes must be easy to apply, available in small containers and offered in a wide range of colours. Brands score highly here through emotional appeal, lifestyle-oriented marketing and sustainability pledges (e.g. low-emission products).

Professional users such as painters, joiners and industrial users have the highest standards when it comes to quality, application speed and durability. Professional brands distinguish themselves through technical performance, efficient application systems and comprehensive service and advisory services.

Private-label brands, particularly in the retail and DIY sectors, are steadily gaining market share. They often offer good value for money and thus cater to price-sensitive customer groups. The key here is striking a balance between cost optimisation and sufficient quality to ensure customer loyalty and repeat purchase rates.

Powder coatings are solvent-free, environmentally friendly and are characterised by their high durability and cost-effectiveness. They are becoming increasingly important, particularly in industrial and automotive applications, as they enable robust surfaces and efficient application.

Liquid paints are the most versatile form of coating and are used in almost every industry, from the automotive sector to the construction industry. They offer the highest visual quality, flexibility in application and a wide range of colours, but must comply with increasingly stringent VOC regulations.

Resins act as the binding agent in many paint formulations and determine properties such as adhesion, gloss and chemical resistance. Innovations in the field of bio-based or high-performance resins play a key role in the development of sustainable and high-performance coating systems.

Dispersions, particularly water-based systems, are a key component of modern coatings. They offer low emissions, good environmental compatibility and excellent workability. As a result, they are in high demand in both the DIY and professional sectors.

Corrosion protection is a key factor in the industrial use of coatings. Specialised coating systems significantly extend the service life of metals and structures. The combination of functionality, sustainability and cost optimisation is driving innovation in this sector.

Aerosol paints and varnishes offer quick and flexible application, whether for DIY or professional use. They are ideal for smaller surfaces, touch-ups or creative projects, and are well-suited to the trend towards convenience solutions.