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Deal News Löwenstark / Lucky Shareman

Loy & Co advised the agency group Löwenstark Digital Group, a portfolio company of HANNOVER Finanz and ARCUS, on the acquisition of a majority stake in the influencer marketing agency Lucky Shareman GmbH.

August 2022 

The transaction:

Löwenstark will take over the influencer marketing agency Lucky Shareman GmbH on August 31, 2022. In addition to Löwenstark’s further development and growth goals, the acquisition sets the course for succession planning at Lucky Shareman.

With this transaction, the full-service agency for online marketing Löwenstark expands its range of services with an additional professional offering in influencer marketing. Lucky Shareman will remain as an independent brand and will continue under its current management. With the acquisition, Löwenstark opens a new location in Hamburg.

Löwenstark Digital Group

With over 5,000 customer projects in 21 years, Löwenstark Digital Group GmbH is one of the most experienced and successful digital service providers for online marketing in the DACH region. More than 200 employees are active nationwide in all disciplines of online marketing according to the maxim “thorough analysis, consistent optimization and sustainable success”. The focus is on holistic solutions in the areas of performance marketing, brand marketing and web development. The customer base includes more than 1,000 national and international companies.

Lucky Shareman

With hundreds of successful campaigns and over 200 clients, Lucky Shareman GmbH is a specialist in sustainable influencer marketing. The agency manages influencer campaigns for a variety of well-known brands from all industries, including Roche Pharma, Commerzbank, Fielmann, Bundeszentrale für gesundheitliche Aufklärung.

HANNOVER Finanz Group

Founded in 1979, HANNOVER Finanz has more than 40 years of experience as an equity partner for medium-sized companies. The private equity house with headquarters in Hanover and an office in Vienna is one of the first venture capitalists for the D-A-CH region in Germany and an owner-managed investment company in its second generation.


ARCUS Capital AG is an independent private equity company based in Munich, founded by entrepreneurs in 1994. The investment focus is on German-speaking medium-sized companies undergoing restructuring and growth phases. To date, ARCUS has successfully acquired several companies in various industries and stages of development.

About Loy & Co Corporate Finance GmbH

Loy & Co is an independent, owner-managed consulting firm specializing in mergers & acquisitions, shareholder financing, corporate finance and financial advisory services for medium-sized companies.

Our team on this transaction

Markus Loy

Managing Director