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Deal News Löwenstark / KDM

Loy & Co has advised the agency group Löwenstark Digital Group, a portfolio company of HANNOVER Finanz and ARCUS, on the acquisition of a majority stake in the media agency KDM Kontor Digital Media GmbH & Co. KG.

August 2022 

The transaction:

On August 31, 2022, Löwenstark will take over the media agency KDM Kontor Digital Media GmbH & Co. KG. In addition to Löwenstark’s further development and growth goals, the acquisition sets the course for succession planning at KDM.

With the transaction, the full-service agency for online marketing Löwenstark expands its range of services with an additional professional offering in media planning. KDM will remain as an independent brand and will continue to operate under its current management. With the takeover, Löwenstark opens a new location in Hamburg.

Löwenstark Digital Group

With over 5,000 customer projects in 21 years, Löwenstark Digital Group GmbH is one of the most experienced and successful digital service providers for online marketing in the DACH region. More than 200 employees are active nationwide in all disciplines of online marketing according to the maxim “thorough analysis, consistent optimization and sustainable success”. The focus is on holistic solutions in the areas of performance marketing, brand marketing and web development. The customer base includes more than 1,000 national and international companies.

Kontor Digital Media (KDM)

Founded in 2002 as a specialist agency for digital marketing, Kontor Digital Media GmbH & Co. KG (KDM) is one of the most experienced media agencies in Germany, combining media and planning experience with in-depth data know-how and technological expertise. Its reference clients include well-known companies such as Bastei Lübbe, Casio, Deutsche Zentrale für Tourismus, Leifheit/Soehnle, NOVASOL, tesa, Tourismus Marketing Niedersachsen and Vitakraft.

HANNOVER Finanz Group

Founded in 1979, HANNOVER Finanz has more than 40 years of experience as an equity partner for medium-sized companies. The private equity house with headquarters in Hanover and an office in Vienna is one of the first venture capitalists for the D-A-CH region in Germany and an owner-managed investment company in its second generation.


ARCUS Capital AG is an independent private equity company based in Munich, founded by entrepreneurs in 1994. The investment focus is on German-speaking medium-sized companies undergoing restructuring and growth phases. To date, ARCUS has successfully acquired several companies in various industries and stages of development.

About Loy & Co Corporate Finance GmbH

Loy & Co is an independent, owner-managed consulting firm specializing in mergers & acquisitions, shareholder financing, corporate finance and financial advisory services for medium-sized companies.


Our team on this transaction

Markus Loy

Managing Director